Research

Question 1

What is Primary Research (3)

Answer 1

• Collection of data that doesn’t already exist
• Involves getting original data directly about the product and market
• Designed to answer specific questions of interest to the designer or manufacturer

Question 2

What type of information can Primary Research gain (5)

Answer 2

• Looking and recording what people do/how they behave
• Observing consumer behaviour
• Market researchers can use experimental techniques e.g. Taste tests
• Involves questionnaires to consumers
• Focus groups identify changing attitudes towards a new product

Question 3

What is Secondary Research (2)

Answer 3

• The collection of design existing information and data collected
• e.g. Research subjects or experiments

Question 4

What type of information can Secondary Research gain (2)

Answer 4

• Information regarding materials used in products

- Ergonomic and anthropometric data used that is relevant to a new product’s development