Technology Push/Market Pull

Question 1

Example of a product developed from Market pull (7)

Answer 1

Electric kettle
Metal plated - Now ABS (can be coloured)
Handle over hole - Handle easy to use
100*C - Graphical User Interface (GUI)
Long spout - integrated “easy pour” spout
Heating element - Base with heating plate
Maintenance - Easy to clean

Question 2

What is technology push (2)

Answer 2

Research and development into new technology to drive development of new products
Applies new technology to existing products

Question 3

Example of

Reduction from technology push (3)

Answer 3

Touch screen technology
Researched in 1960s and HP introduced in 1980s
Now widely used