positive of quantitive date
Easy to compare data
Negative of quantitive
Lacks detail
Positive of qualitative data
Lots of detail
Negative of qualitative data
Hard to compare
Positive of primary data
More specific, control of variables
Negative of primary data
Researcher bias
Positive of secondary data
Quick
Negative of secondary data
Less specific
Positive and negative of matched pairs
Good = no order effects Bad = time consuming
Positives/negatives of independent groups
Good = no order effects Bad = participant variables
Positives/negatives of repeated measures
Good = no participant variables Bad = order effects