Research Methods Interviews

Question 1

Structured Interview

Answer 1

-Face to Face Verbal Exchange (conversation as central feature) data collection technique, with prepared questions

Question 2

Why Structured

Answer 2

Yield More valid and personal data

Question 3

Strengths Structured

Answer 3

• well suited to sensitive topics
  -Deeper insight into human
  behavior
• More replicability

Question 4

Structure Limitations

Answer 4

• Participant unawareness can hinder validity
• Lack of standardization
• Researchers effect

Question 5

Unstructured Interview

Answer 5

-Questions are not prepared before the interview (informal conversation)

Question 6

Strengths Unstructured

Answer 6

• provide higher level rapport

- Unexpected insights

Question 7

Limitations

Answer 7

-Requires a highly trained interviewer

Question 8

Semi Structured Interview

Answer 8

Mix of structured topics areas and ability to develop in original ways

Question 9

Strengths of Semi

Answer 9

• Flexibility allows for new ideas to develop

- Answers to set questions allow analysis of responses

Question 10

Limitation of Semi

Answer 10

-Requires a trained interviewer

Question 11

Focus Group

Answer 11

Face to Face verbal data exchange, except surrounding a group, based on open questions (unstructured)

Question 12

Why Focus Groups

Answer 12

Used for understanding collective viewpoints and meanings

Question 13

Strengths of focus

Answer 13

-Garner more data and info in comparison to individual interview

Question 14

Limitations of Focus

Answer 14

• Social Desirability–> individuals respond in a way deemed acceptable
• Low Validity