released by Vance Joy (australian singer/song writer) in 2013
references Sergei Eisenstein and Wes Anderson
Ideology – tribute to great directors including a stereotypical representaion of femininity (presented as weak, submissive and as objects for the pleasure of a male audience)
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q
Context
A
pastiche to many intertextual references
Lius Bunuel and Salvador Dali (‘Un Chien Andalou’) — similar as they have themes such as violence to women and scopophilia (eye cutting and knife cutting hand) and a surrealist dream like approach
voyeuristic camera perspective
unrelated scenes/images edited together back to back
symmetry, framing, reccuring character types and shot preferences taken from Wes Anderson
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q
Analysis: Clothing
A
clothing of women is short and tight — oversexualised for the male gaze, used to accentuate body parts as the camera lingers on them
mid shot of woman taking off swimsuit with her back to the camera
men staring at her — voyeuristic camera perspective
high level of scopophilia
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q
Analysis: Singer
A
woman lip syncing to song
high key, flattering setting and immaculate makeup — conforming to social norms of beauty (fitting to stereotypes)
makeup becomes smuged throughout the video, her expression becomes vacant, the lighting becomes low key and she can no longer sing the words correctly — destruction of social expectations of women
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q
Theory of Identity
A
David Gauntlett
“media provides us with tools to construct our identities and offers us a diverse range of stars and icons form who we pick and mix ideas”
constructed female representation to promote the idea of a ‘perfect body’ — puts pressure on young girls
as it progresses, these representations are challenged as her makeup becomes smuged and her appearance deteriorates and she is framed in a less flattering way — deconstruction of societal expectations
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q
Analysis: Subverting Stereotypes
A
long shot of woman freeing herself from being tied to a tree (metaphor for freeing herself from a suffocating relationship)
subversion of patriarchal oppression, breaking free from the ‘damsel in distress’ archetype
graveyard scene – woman gives orders to men telling them where to go and what to do
challenges patriarchal oppression
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q
Feminist Theory
A
bell hook
“feminism is a struggle to end patriarchal oppression, women must free themselves from the sexist and oppressive views”
challenges the theory through the scenes where the women are victims of patriarchal oppression
also supports theory in the moments where the women save themselves, subverting stereotypes and patriarchal oppression
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q
Conclusion
A
representations of femininity constantly clash and contradict eachother
women are objectified for pleasure of a male audience
women are encouraged to fight and break free from societal expectations and patriarchal oppression