Define Population in terms of sampling
A group of people that are the focus of interest - a smaller sample is drawn from them
Define a sample
A group that is representative of the target population and thus take part in a investigation
Define a Random Sample
Where each member of the target popualtion has an equal opportunity of being picked
How would a random sample be carried out?
Lable all members of target population by numbers or letters
Using a number/letter generator, generate the desired amount of people for the sample
Define a Systematic Sample
When every nth member of the target population is selected
How would a Systematic Sample be carried out?
A sampling frame would be produced and then an interval for which the ppt will be picked is randomly generated
Define a Stratified Sample
When the sample reflects the proportions of people in each strata within the target population
How would a Stratified Sample be carried out?
Define an Opportunity Sample
Researchers picking ppts that are willing and available by simply asking people in the area
Define a Volunteer Sample
When ppt self-select themselves to be apart of the sample
How would a Volunteer Sample be optained?
By a researcher posting an AD stating they are looking for ppts
What are the strengths of Random Sampling?
What are the weaknesses of Random Sampling?
What are the strengths of Systematic Sampling?
- Fairly Representative
What are the weaknesses of Systematic Sampling?
What are the strengths of Stratified Sampling?
- Representative
What are the weaknesses of Stratified Sampling?
What are the strengths of Opportunity Sampling?
- Saves time and money
What are the limitations of Opportunity Samples?
- Unrepresentative b/c from one area
What are the strengths of Volunteer Sampling?
- Saves time
What are the limitations of Volunteer Sampling?