Self Report Methods and Techniques A1

Question 1

Define a Questionnaire

Answer 1

A set of written questions used to assess a ppts thoughts/experiences

Question 2

How can a questionnaire be used in an experiment?

Answer 2

Used to assess the DV

Question 3

What are the 2 styles of questions that can be used in a Questionnaire?

Answer 3

Open Questions

Closed Questions

Question 4

What kind of data do open questions usually produce?

Answer 4

Qualitative Data

Question 5

What type of data do close questions produce?

Answer 5

Qualitative and Quantitative - it depends on what short of questions are asked e.g. a rating or a yes/no answer

Question 6

What are open questions?

Answer 6

Where there is no fixed range for an answer

Question 7

What are closed questions?

Answer 7

Where there can only be a fixed number of responses

Question 8

What are the strengths of questionnaires? (5)

Answer 8

• Cost-Effective
• Large amounts of data are gathered quickly
• Can be completed w/o researcher being present
• Easy to analyse
• Can be used in statistical analysis

Question 9

What are the weaknesses of questionnaires?

Answer 9

• Social Desirability Bias

- Response bias (not reading q properly, replying in a similar way)

Question 10

Define Structured Interviews

Answer 10

Where pre-determined questions are asked in a fixed order

Question 11

Define an Unstructured Interview

Answer 11

Where there are no set questions and the general aim of a topic will be discussed

Question 12

What are ppts encouraged to do in unstructured interviews?

Answer 12

To expand and elaborate their answers

Question 13

Define Semi-Structured Interviews

Answer 13

Where there is a list of questions but interviewers are free to ask follow up questions

Question 14

How can Interviews be conducted?

Answer 14

Face-to-Face

Over the Phone

Question 15

What is a strength of Structured Interviews?

Answer 15

• Easy to replicated

- Reduced differences between interviewers

Question 16

What is a limitation of Structured Interviews?

Answer 16

Interviewers cant deviate from topics

Question 17

What are strengths of Unstructured Interviews?

Answer 17

• More flexible

- More likely to gain insight into the view of the ppt

Question 18

What are the limitations of Unstructured Interviews?

Answer 18

• Analysis of data is hard b/c of irrelevant info collected
• Hard to draw firm conclusions
• Social Desirability Bias