population
entire aggregation/groups of people that meet a set of criteria
accessible population
aggregation meet criteria and people are actually accessible
target population
aggregate cases about which you want to make generalizations
sampling
process of selecting a portion of a population to represent an entire population
sample
actual subset of units that compose the population
representativeness
key characteristics of your sample are the same as the population
strata
mutually exclusive segments of population established by 1 or more characteristics
sampling bias
systematic over representation or under representation of some segment of the population with respect to a characteristic that’s relevant to the research
probability sampling
non-probability sampling
non-probability sampling methods
NOT RANDOM
convenience sampling
don’t have access to people so you use what is available
quota sampling
research identifies strata of population and determines portion of elements needed from various segments
snowball/network sampling
- building
purposive/ judgmental sampling
based on belief that researcher knowledge of population can be used to hand pick cases that are to be included in sample
theoretical sampling
pick people that we know use instrument
probability sampling method
simple random sampling
researcher establishes sampling frame
sampling frame
actual list of elements from which sample will be chosen
stratified random sampling
use strata characteristics and make sure you have equal amount of people from each group
proportionate stratified sampling
size of sample strata is proportional to the size of population strata
disproportionate sampling
if there are not enough people, use a portion to represent the large population
cluster sampling
typically send in a large scale of surveys when all other methods become expensive
systematic sampling
selection of every k case from some list/group
can be both non/probability