SBA PREP 2

Question 1

What is a competitive advantage of creative thinking in the workplace?

Answer 1

The business will have a competitive advantage over other businesses.

Question 2

How does creative thinking help businesses with problem-solving?

Answer 2

Businesses will be able to solve complex problems.

Question 3

What effect does creative thinking have on managers?

Answer 3

Managers will be inspired to lead their teams more efficiently.

Question 4

What impact does creative thinking have on staff morale?

Answer 4

The morale among staff members will be improved.

Question 5

What attitude does creative thinking promote among managers and employees?

Answer 5

Leads to a more positive attitude as managers and employees feel that the…

Question 6

Importance of trade mark

Answer 6

• it is important that it suits the product
• The trade mark must be suitably designed for the target market
• it must be different from it’s competitors
• it must also promote the image of the enterprise

Question 7

Importance of pricing

Answer 7

• it defines the value of the product in terms of production cost
• the pricing process needs to consider flexibility
• pricing too high may have a negative impact on sales