Segmentation, Targeting, Positioning Flashcards by Carol Samaniego

Q

Criteria

A

-Substantial
-Measurable
-Differentiable
-Accesible
-Actionable

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Q

Bases of Segmentation

A

-Demographic
-Geographic
-Psychographic
-Behavioral

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Q

Factors for Targeting

A

-Growth Potential
-Level of Competition
-Strategic Fit

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Q

Strategies

A

-Undifferentiated Marketing
-Differentiated Marketing
-Niche Marketing

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Q

Steps in Marketing Positioning

A

1- Analyze competitor’s position
2- Define competitive advantage
3- Evaluate feedback

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Q

Positioning Statement

A

Reflects the step of the positioning process

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Q

Positioning Statement

A

Reflects the step of the positioning process

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