Self report design

Question 1

What are the different types of closed question?

Answer 1

• likert scale
• rating scale
• fixed choice option

Question 2

What is a likert scale?

Answer 2

A scale that indicates a respondents agreement with a statement .
The scale ranges from strongly agree, agree, neutral, disagree, strongly disagree

Question 3

What is a rating scale?

Answer 3

Participants have to identify a value that represents the strength of their feeling to a particular topic

for example,
very entertaining 1 2 3 4 5 Not at all entertaining

Question 4

What is a fixed choice option?

Answer 4

Includes a list of options and respondents click those which apply to them

Question 5

How do you design interviews?

Answer 5

• includes an interviewer schedule which is a list of topics an interviewer intends to cover
• The interview schedule should be standardised to reduce interviewer bias
• note taking or recordings of the interview
• in a quiet room, ensuring the interviewee is comfortable and relaxed
• answers should be kept in confidence

Question 6

What are the four common errors in question design that should be avoided?

Answer 6

• overuse of jargon
• emotive language and leading questions
• double barrelled questions and double negatives

Question 7

What is overuse of jargon?

Answer 7

Use of jargon which is specialised terminology that only someone specialised in a field would know
This may be confusing and not understood by participants

Question 8

What is emotive language and leading questions?

Answer 8

A researchers attidtude to a topic may be clear by the way a question is phrased.
Also leading questions may guide a respondent towards a particular answer

Question 9

What are double barrelled questions and double negatives?

Answer 9

• a double - barelled question contains two questions in one, a participant may agree with one half but not the pther
• double negatives such as ‘ I am not unhappy with my job’, also may be confusing and can be difficult to decipher.