What’s proximity?
Awareness of how shocks are affecting pts. Manipulated by physical location and distance. In original study, learner was in separated room and obedience was at 62.5%. When learner and teacher in same room, obedience dropped to 40%.
What’s location?
Influences how someone is likely to obey. Original research was conducted at Yale uni, and replication at some office block, obedience dropped to 47.6 from 62.5
What’s uniform?
Use of appropriate clothing demonstrates the authority effect. In original study, experimenter has grey lab coat, in the other it was a confederate in normal clothing. Obedience dropped to 20%.