What is minority influence?
A type of social influence that motivates individuals to reject established minority group norms
Moscovici (1969)
A study on minority influence, participants put into groups of 6. 2 were stooges and 4 real participants. All shown blue slides of varying intensities
3 conditions of moscovicis study
Conclusions for minority influence in Moscovicis study
3 factors important in helping achieve minority influence
What is consistency?
Doing the same thing over and over
What is flexibility
Being reasonable and open for discussion
What is commitment
Showing slef sacrifice