Social Psychology
The scientific study of how people’s
THOUGHTS, FEELINGS, and BEHAVIOURS are influenced by the ACTUAL, IMAGINED, or IMPLIED presence of others
Guiding principles of Social Psychology
The Social Brain
The Power of the Situation
–> Kurt Lewin (1935): the BEHAVIOURS of people is always a function of the FIELD OF FORCES around them
Levels of Analysis
in order of decreasing…
Critical thinking
Healthy skepticism (doubt towards knowledge)
Challenges in Social Psychology
Scientific rigour and critical thinking:
- CONTEXT is v important (HOW and WHY)
- no one-size-fits-all answer
- not all findings are true in every situation
BENEFITS of Social Psychology
Aspects of self-identity
The Social Self
UNITARY and CONTINUOUS awareness of who someone is
Personality is affected by social context
Study by Tice (1992) - Have you ever pretended to be more extraverted than you are?
- Present yourself as an extraverted / introverted person
- In public / in private
- Then participants rated their “true selves”
–> Results:
- PUBLIC: people rated themselves as MORE extraverted than they really are
- PRIV: not much diff
Social Identity
Identity is something that BINDS us w others, NOT separate.
Early conceptions of social selves:
–> The Social Me (William James):
- What we know about ourselves from social relationships
* Who a person is in one context (e.g., at work) ISN’T necessarily the same person they are in another context (e.g., at home)
–> Working self-concept (Markus & Wurf, 1987)
- A subset of our self-knowledge is brought to mind in a given CONTEXT
- The self relevant to rs may be the mind’s prime focus in ROMANTIC contexts;
- the self related to competition in sports contexts
SELF-CATEGORISATION theory
–> CATEGORISING OURSELF (basic human process) = the diff/ similarities btwn groups
- We group things together to HELP US UNDERSTAND the world
- At the group level, we categorise people into ‘INGROUPS’ (groups to which we belong) and
‘OUTGROUPS’ (groups to which we don’t belong)
–> CATEGORISING OTHERS (acting differently when in diff contexts)
- The self can be construed at various levels of identity abstraction
- DIff identities become salient (noticeable) in diff contexts (eg: a psych student in lecture; a mother when homeschooling)
- Shifting the salience of diff identities can make previous outgroup members become ingroup members (e.g., engineering student vs psych student –> Unimelb students)
- ‘Who we are’ depends on the context in which we find ourselves
Cultural Identity (a form of social identity with mostly inborn)
Culture and the Social Self
Individualist (Independent)
self-construal
Collectivist (interdependent)
Culture and the Social Self
Research
‘Who am I’ exercise (Kuhn & McPartland, 1954)
–> Results:
- Americans’ responses mostly context-free about traits and preferences (“I like camping”; “Hard working”)
- Responses by ppl fr interdependent cultures mostly context dependent and refer to RELATIONSHIPS (“I’m serious at work”; “I’m Jan’s friend”)
‘Who am I’ in KENYA:
- Undergraduate students w greater exposure to Western culture & being educated in Western tradition
- Traditional peoples who
had v little contact with Western
principles
- results: responses of undergrads were more ab personal characteristics > roles / groups
Significance of the social
–> Being w others is good for us:
–> Being apart fr others is bad for us:
–> The online context
How can being with others be good for us?
–> Being w others meets basic needs
The Sociometer Hypothesis
Social Comparisons Theory
–> 2 assumptions:
- We seek to GAIN ACCURATE self-evaluations
- Comparisons w others help us
REALITY-CHECK our own self-evaluations
–> We make 2 types of comparisons
1. Downward comparisons: comparing to people we think r ‘worse’ –>
improves our self-evaluation
2. Upward comparisons: comparing to others we think r ‘better’ –>
worsens our self-evaluation
Self-Evaluation Maintenance Model
–> 2 assumptions of this theory
1. We seek to MANTAIN / IMPROVE our self-evaluation
2. Comparisons with others INFLUENCE our self-evaluation
–> 2 processes
1. Reflection: Others IMPROVE our
self-evaluation
- Usually happens when evaluation happens when domain is NOT RELEVANT to the self
- Self-evaluation increases cuz self shares in the success
2. Comparison: Others WORSEN our self-evaluation
- Usually happens when evaluation is RELEVANT to the self
- Self-evaluation decreases cuz it invites unfavourable comparison w our own abilities