Sonic Environment Reading

Question 0

If verbal material is presented to both the eye and ear, are they remembered equally?

Answer 0

Verbal material presented to both the eye and ear is remembered better than presentations to either sense alone

Question 1

Which are remembered better … auditory or visual presentations?

Answer 1

Auditory presentations are better remembered than visual presentations

Question 2

What happens if a visual image is accompanied by attention-demanding sounds which don’t match the visual information?

Answer 2

In this case, (for example, a visual image of a woman singing, but a cow sound coming out of her mouth) interference results and less information is transmitted.

Question 3

Which has higher priority … novel sounds or common sounds?

Answer 3

• Novel sounds catch our attention more, partially because a novel sounds conveys more, and new information.
• In human perception systems, unique events have priority over ordinary events

Question 4

Which is more annoying … intermittent or regular sounds?

Answer 4

• Intermittent and irregular sounds may be more annoying than regular sounds of the same quality and intensity.
• Incongruous sounds which can be identified and localized are apparently less annoying than those which continue to mystify