people or organizations who either (a) stand to be affected by the project or
(b) could ‘make or break’ the project’s success. They may be winners or losers, included or
excluded from decision-making, users of results, participants in the process.
Stakeholders
identification of a project’s key stakeholders, an assessment of
their interests in the project and the ways in which these interests may affect a project.
Stakeholder analysis
reason for doing a stakeholder analysis
Matrix for prioritising key stakeholders:
position each one at the appropriate point between the axes.
the most important stakeholders and their interests should be represented
on your coalition. You should likewise ensure that the interests of the strongest stakeholders
in Box B are represented on the coalition.
Box A
probably want to build and nurture relationships with the most influential stakeholders
Box C, to ‘keep them on board’.
only consider the most important stakeholders from
boxes A, B and C
Attractive feature of SA
postmodern, pluralist and constructivist