Strategic Methods Flashcards

(42 cards)

1
Q

What are economies of scale?

A

As production increases, the cost of producing each item (unit cost) decreases

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2
Q

What are technical economies of scale?

A

Large businesses can afford to buy better, more advanced machinery meaning they need fewer staff and wage costs fall

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3
Q

What are managerial economies of scale?

A

Large businesses can employ managers with specialist skills to manage specific departments which means work is done more quickly and efficiently

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4
Q

What are purchasing economies of scale?

A

Large businesses can negotiate discounts when buying supplies in large quantities and borrow money at lower interest rates than smaller businesses

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5
Q

What are marketing economies of scale?

A

Businesses with large output spread marketing costs over more units of output and can afford more effective forms of advertising

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6
Q

What are external economies of scale occur?

A

Industries are concentrated in small geographical areas:
- Large number of suppliers to choose from means easy negotiation
- Skilled local labour means efficiency

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7
Q

What are economies of scope?

A

When a business produces multiple products instead of one as it is cheaper than multiple businesses producing one product each

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8
Q

How do economies of scope work?

A

Larger businesses already have people and infrastructure so they can expand the production department without expanding other departments which decreases unit costs and they have brand loyalty

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9
Q

What are diseconomies of scale?

A

Unit costs increase as the scale of production increases as larger businesses become harder to manage

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10
Q

What factors make diseconomies of scale occur?

A

Poor coordination between departments, slow and difficult communication in long chains of command, staff demotivation due to distance from managers

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11
Q

How can diseconomies of scale be prevented?

A

Strong leadership, delegation, decentralisation

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12
Q

What is retrenchment?

A

Businesses downsizing in some areas

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13
Q

How can retrenchment be achieved?

A

Cutting jobs, reducing output, withdrawing from markets, demerging (splitting up the business)

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14
Q

What are four disadvantages of retrenchment?

A

Job losses, trade union action, job insecurity, rise in labour turnover

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15
Q

What is organic growth?

A

Expansion from within a business

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16
Q

What three factors are needed for organic growth?

A

Profits to reinvest, being in a growing market, outperforming competitors

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17
Q

What are four advantages of organic growth?

A

Current management style is maintained, less risk, easier to control amount of growth, workers’ moral remains high

18
Q

What are three disadvantages of organic growth?

A

Slow, restricted if the market is not growing, missing out on chances for ambitious growth

19
Q

What are five disadvantages of growing a business?

A

Potential diseconomies of scale, difficult to manage cash flow, potential overtrading, may require becoming a PLC, potential penalisation from CMA

20
Q

What are four reasons why some businesses limit growth?

A

Maintaining culture, stop complications, avoid securing additional financial resources, avoid straining cash flow

21
Q

What are franchisors and franchisees?

A

Franchisors are established businesses who sell or license their idea, name and reputation to franchisees who pay ongoing fees

22
Q

What are three advantages of franchising?

A

Economies of scale, ready-made, tried and tested

23
Q

What are three disadvantages of franchising?

A

Restrictions for franchisees, potential diseconomies, giving up control over quality

24
Q

What is a merger?

A

When two companies of roughly the same size join together to form a new company

25
What two advantages and two disadvantages of mergers?
Increased market share, economies of scale, possible redundancies, culture clashes
26
What is synergy?
When businesses are more profitable together than they were separately
27
What are takeovers?
When one business buys enough shares in another for it to have over 50% of the total shares
28
What are hostile takeovers vs agreed takeovers?
Hostile takeovers are when a PLC buys majority shares in another PLC against their will whereas shareholders or owners agree to sell in agreed takeovers
29
What is a venture vs a joint venture?
A small business or project set up by existing businesses in hopes of making a profit which becomes a joint venture when multiple businesses invest without a change of ownership
30
What are two advantages and two disadvantages of joint ventures?
Access to more resources, access to new markets, cultural differences, loss of competitive advantage
31
What is horizontal integration?
When a firm combines with another firm in the same industry and at the same stage of the production process
32
What are three advantages of horizontal integration?
Large economies of scale, less competition, greater market power
33
What are three disadvantages of horizontal integration?
Risks CMA investigation, cultural clashes, expensive
34
What is forward vertical integration?
When a firm combines with another business that is further on in the production process
35
What are three advantages of forward vertical integration?
Tighter control over image, increased market power, expert staff in store
36
What are three disadvantages of forward vertical integration?
Expensive, loss of focus from main expertise, different culture
37
What is backward vertical integration?
When a business combines with another business is an earlier stage of the production process
38
What are three advantages of backward vertical integration?
Tighter control over quality, ability to lower prices, USP
39
What are three disadvantages of backward vertical integration?
Less supplier competition means inefficiency, less flexibility in supplier choice, limited management experience
40
What are conglomerate mergers?
When unrelated firms merge
41
What are three advantages of conglomerate mergers?
Access to new markets, spreads risk, enables rapid growth
42
What are three disadvantages of conglomerate mergers?
Expensive, high risk, limited experience