Superhuman: what age range is the majority of channel 4 watchers?
the age range of the majority of channel 4 watchers is 16-34
how many people viewed the Superhuman advert?
20m people viewed the Superhuman advert
how many people viewed the paralympics after the Superhuman advert?
2.6m people viewed the paralympics after the Superhuman advert (all time high, and sold out)
what is emotional fatigue?
emotional fatigue is when we are numbed to certain emotive things, after being exposed to them over and over again- like the donate money to starving kids advert.
what % of people said the Superhuman ad changed their perception of disabled people for the better?
65% of people said the Superhuman ad changed their perception of disabled people for the better
what athletes were included in the Superhuman ad?
athletes in the Superhuman ad included [
Ellie Simmonds- swimmer,
Ali Jawad- bodybuilder / strongman,
David Smith- boccia,
Jordanne Whiley- tennis,
Kadeena Cox- running (invisible disability),
Kylie Grimes- cafe person
]
