TIDE

Question 1

what is the context of the decade of the tide advert?

Answer 1

when the tide advert was made in 1950, there was a huge consumer boom as the country was benefiting from a post war economy. Spending went up by 115% from the last decade. Women’s role was also changing- they were encouraged to move back to housewife roles as men returned from war.

Question 2

what was the past poster that the Tide advert referenced, and why?

Answer 2

the past poster was Rosie the Riveter, intended to make women feel powerful for stepping back into domestic roles