What is audience segmentation?
Breaking down an audience into categories based on shared characteristics.
How can audiences be segmented by age?
- By age brackets
- Categories like children, teens, adults, seniors.
How does age affect design?
- Younger = bright colours/simple text
- Adults = follow current trends
- Seniors = large text/simpler colours.
How can gender affect audience targeting?
Products may be for men, women, or all genders.
How does gender affect design?
- Men = high contrast/dark tones
- Women = pastels/natural shapes.
What does occupation mean in audience segmentation?
Targeting based on jobs or job types.
How does occupation affect design?
Includes visuals linked to the job, e.g. nurses or trades.
How can income affect targeting?
Products may be for people on high or low incomes.
How does income affect design?
- Low income = ‘value’/everyday style
- High income = luxury/quality.
How does education affect design?
- Wording
- Amount of text
- Difficulty depend on education level.
What is location in audience segmentation?
Targeting audiences in specific places.
How does location affect design?
May include landmarks, local culture/history, or local language.
What is the ‘interest’ segment?
Targeting audiences based on hobbies, e.g. film or cooking.
How do interests affect design?
Uses graphics linked to hobbies (e.g. books, cameras).
What is the ‘lifestyle’ segment?
Targeting people based on how they live or choices they make.
How does lifestyle affect design?
Eco = recycled materials; Health = clean/simple visuals.
What are 3 benefits of audience segmentation?
- Products meet specific audience needs, 2. Makes marketing more effective, 3. Helps identify new product opportunities.
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The Media Industry49
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Factors Influencing Product Design79
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Pre-production planning18
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Health and Safety7
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Purpose Of Visual Identity9
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Client Requirements14
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Target Audience17
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Work Planning15
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Work Planning Advantages6
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Senior Roles13
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Client Requirements10
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Mind Maps & Mood Board8
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Moving Image FIles10
