1
Q
New technology is used in marketing
A
- Design software for adverts
- Social media to help spread brand awareness
- chatbots to chat to customers
- Cookies or trackers to help target customers specifically
2
Q
Impact of new technology on existing businesses
A
Social Impact. Social media outlets have proven to be a great source of marketing and technological growth for businesses.
Operating Costs Impact. Business owners can use technology to decrease operating costs.
Automation = more efficient production
business unit 2
flashcards
Decks in class (25)
# Cards
-
Economies of Scale15
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research and development2
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Quality4
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productivity5
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production6
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Added Value3
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Management and Leadership12
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Motivation10
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Workforce preformance6
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employeer-employee relations7
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training2
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workforce planning1
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Changes in workforce practices2
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Trading and Loss Account5
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Sources Of Finance15
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Budgeting1
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finance1
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Technology2
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decision about the marketing mix2
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Place4
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Promotion5
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Product10
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Price2
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Marketing mix1
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How to answer exam questions2
