1
Q
perception process
A
Selection, Organization, Interpretation
2
Q
Selection
A
Subjective, not objective. Intensity, Repetitive, Contrast, What motivates us.
3
Q
Organization
A
Stimuli based on our life experiences. We classify stimuli in ways that make sense to us.
4
Q
Interpretation
A
Decoding.
5
Q
Stereotypes
A
Various social groups.
6
Q
First Impressions
A
Making snap judgement. Can be different from what the person is actually like.
7
Q
Frozen Evaluations
A
Errors made when we do not allow people to change in our minds.
8
Q
Ethnocentrism
A
Attitude that one’s own culture is superior to others.
9
Q
Fact/Inference Confusion
A
Facts are what really happens. Inferences is drawing conclusions about the unknown.
Communications 2110
flashcards
Decks in class (10)
# Cards
