1
Q
market share
A
( business sales or revenue / total industry sales or revenue ) x 100
2
Q
price elasticity of demand (PED)
A
% change in quantity demanded / % change in price
3
Q
income elasticity of demand (YED)
A
% change in quantity demanded / % change in income
BUSINESS THEME 1
flashcards
Decks in class (32)
# Cards
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THEME 1 FORMULAS3
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1.1.1 the market13
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1.1.2 market research11
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1.1.3 market positioning8
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1.2.1 demand16
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1.1.2 supply15
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1.2.3 market equilibrium5
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1.2.4 PED12
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1.2.5 YED10
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1.3.1 product and design mix9
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1.3.2 branding and promotion18
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1.3.3 pricing stategies21
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1.3.4 distribution11
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1.3.5 marketing stategies9
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1.4.1 approaches to staffing26
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1.4.1 bargaining7
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1.4.2 recruitment / selection3
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1.4.2 training3
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1.4.3 organisational design15
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1.4.3 centralised vs decentralised4
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1.4.4 motivation24
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1.4.4 motivation theories (taylor's scientific management)8
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1.4.4 motivation theories (mayos human relations)7
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1.4.4 motivational theories (maslow's hierarchy of needs)9
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1.4.4 motivational theories (herzberg's 2 factor)10
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1.4.5 leadership26
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1.5.1 The role of an entrepreneur12
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1.5.2 Entrepreneurial motives and characteristics14
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1.5.3 Business objectives9
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1.5.4 Forms of Business24
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1.5.5 Business choices6
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1.5.6 Business Leadership11
