Tide -

Question 1

Tide - time period?

Answer 1

1950s- second wave of feminism. Propaganda posters popular at the time to persuade women back into domestic roles after ww2 in which they were in more ‘masculine roles’

Question 2

Tide font

Answer 2

Sans serif font - creating an informal mode address, making it more appealing to audiences as it’s not intimidating

Question 3

Stereotypes

Answer 3

Women are presented in very stereotypical ways, characters called ‘the happy house wife’. Subverting Van Zoonen’s theory: media contributes to social change by representing women in non-traditional ways and using non-sexist ways,
Slogans such as ‘Tide’s got what women want’- implying that all women love washing and that the role of a house wife is ideal for all women

Question 4

Structure

Answer 4

Z-line and a rough rule of thirds can be applied throughout the advertisement