What is typography?
The arrangement of letterforms (letters, fonts, text, etc.) in a way that makes the information legible, clear and visually appealing to the reader.
What is this style of font and what are some features about it?
What is this style of font and what are some features?
- Sans serif
- Sans means “without”.
- Sans serif fonts DO NOT have serifs (small feet on the letters).
- More of a modern font
What is this style of font and what are some features?
- Serif
- Have serifs, or small accents on the letters
- More of a traditional font
What style of font is this and what are some features?
- Script
- Tends to be fancier, flowy and more like cursive.
- Not good for body copy, but similar uses as a display font.
What type of type is this and what are some of it’s features?
What is this an example of?
- Kerning
What is this an example of?
Leading
What is this an example of?
Tracking
What text alignment is this an example of?
Flush left
What text alignment is this an example of?
Justified
What text alignment is this an example of?
Centered
What text alignment is this an example of?
Flush right
Typeface
The design of a single set a letterform, numerals and punctuation marks unified by consistent visual properties. Typeface designs are identified by name, such as Helvetica or Garmond.
Type style
Modifications in a typeface that create design variety while maintaining the visual character of the typeface. These include variations in weight (light, medium or bold), width (condensed or extended) or angle (italic, slanted vs. roman or upright)
Type family
A range of style variations based on a single typeface design
Helvetica, Helvetica Bold condensed
Times New Roman, Times New Roman Bold,
Character
Individual letterform, numerals, punctuation marks or other units that are parts of a font
Point Size
A unit for measuring the height of type and vertical distance between lines of type.
