demand
the different quantities of goods that consumers are willing and able to buy at different prices
law of demand
there is an INVERSE relationship between price and quantity demanded
the substitution effect
if the price goes up for a product, consumers will buy less of that product and more of another substitute product
income effect
if the price goes down for a product, the purchasing power increases for consumers, allowing them to purchase more
Law of Diminishing Marginal Utility
as you consume anything, the additional satisfaction that you will receive will eventually start to decrease
change in demand
NEW LINE - shifts to the right of left. there is no change in price of the final product
shift to the right
positive shift - good
shift to the left
negative shift - bad
change in quantity demanded
represents movement along the same line. this is reflected from a change in price
5 shifters (determinants) of demand
substitute (direct)
substitutes are goods used in place of one another
complementary (inverse)
two goods that are bought and used together. if the price of one increases, the demand for the other decreases
normal goods (direct)
as income increases, demand increases
inferior goods (inverse)
as income increases, demand falls
law of supply
the more money we make, the more we are willing to supply
change in supply
new line, shift to the right = good; left = bad
change in quantity supplied
same line, movement along that same line; reflects change in price
5 shifters of supply
tax
discourages production (shift to the left)
subsidies
encourage production (shift to the right)
surplus
the quantity demanded is less than the quantity supplied
shortage
the quantity demanded is greater than the quantity supplies
price ceiling
maximum legal price a seller can charge for a product
price floor
the minimum legal price a seller can sell a product/service