Law of Diminishing Marginal Returns
As variable resources are added, the additional output produced from each new resource will eventually fall
Increasing Marginal Returns
marginal product increasing, total product increasing at increasing rate
decreasing marginal returns
marginal product falls, total product increasing at a decreasing rate
negative marginal returns
marginal product is negative, total product decreasing
“Short Run”
period in which at least one resource is fixed
“Long Run”
all resources are variable
Economies of Scale
Long run average cost falls because mass production techniques are used (1st third)
Constant Returns to Scale
the long-run atc is as low as it can get (2nd third)
Diseconomies of Scale
Long run cost increase as the firm gets too big and difficult to manage
Accounting profit
business’s total revenue minus the explicit cost and depreciation
Economic Profit
business’s total revenue minus the opportunity cost of its resources, usually less than accounting profit
Barriers to entry and profit
are the factors that prevent new firms from entering a given market
low barriers
market with more competition and individual firms make less profit
High barriers
market has less competition and individual firms make more profit
Normal Profit
firms that have identical products will make a normal profit, break even and make NO ECONOMIC PROFIT
Short - Run Profit Maximization
firms continue to product the right output until the marginal revenue from each new output equals the additional cost
Profit Maximizing Rule
MR = MC
explicit cost
a cost that involves actually laying out money
implicit cost
does not require an outlay of money, it is measured by its value of benefits that are forgone
implicit cost of capital
opportunity cost of the capital used by a business
principle of marginal analysis
every activity should continue until marginal benefit equals marginal cost
marginal revenue
the change in total revenue generated by an additional unit of output
marginal cost curve
shows how the cost of producing one more unit depends on the quantity that has already been produced
marginal revenue curve
shows how marginal revenue varies as output varies