User Experience is about
UX delivers a (digital) product that
Dark UX Pattern
UX tasks depend on the point of the process
Observation -> ideation -> prototyping -> testing
Observation
Tools:
Street interview
desk research
Get knowledge about the topic
Ideation
Tools:
Post its and sharpies
Build hypothesis about the topic
prototyping
Tools:
paper and pencil
design tools and apps
Build prototypes like fake pages or apps to test a concept or function.
Sketching or wire framing
testing
Tools:
survey software
market research
Test prototypes, value propositions, designs ,messages….
Mindset for UX Designer
open minded unbiased flexible creative clever