What to think about when designing to recover value (3 main options)
- Extend product life
1. design for durability, repair and maintain
2. design so products can be reused often, refurbished, remanufacturing or redistribute - Recover material and parts (once a product is obsolete)
3. design for reuse of parts and recycling
What drivers are there for design for CE?
Technology, market and sales, user experience
Users critical role
- longer life if user gives it to a new user
- expectations on product lifetime
- consumer acceptance of circular processes and businesses
- user attitude and barriers
- design for circular behaviour
Challenges for users
- more time and effort
- less convenient -> less preferable -> thrown or stored away
- if products not circulated
- —> need to fit consumers everyday life
What is a peoples cycle
obtainment > use > riddance (circle back to obtainment for circular life, or circle around use)
Design for Use to use (4 things)
- design for extended use
- design for pre- and post-use
- design for exchange
- design for multiple cycles
Challenges and opportunities for extended use:
Challenges:
- wear and tear
- lower product utility
- time consuming makes less attractive
- tech shifts (updates and might not be able to use any more) and new user needs
Opportunity:
- design reliable, physically durable and aesthetically pleasing over time -> can be repaired, maintained and upgraded
- increased emotionally durability of product so people will care for them and want them longer
-> sustain need fulfilment
Design for pre- and post-use
Challenge:
- ppl find it less relevant to circulate product that have low utility, are unattractive and don’t satisfy need
- need to handle pre-used products instead of new
- circulate don’t store
Opportunity
- more info and reflection
- get ppl attached to services (just like for a product)
Design for exchange
Challenge:
- need new activities and decisions (delivery, value) when exchange process
- need a relation and understanding of 2 users and not only one
Opportunity:
- address practicalities of exchange (dis- and assembly, testing, transport)
Design for multiple use-cycles
Challenge:
- increased users - > different expectations, preconditions and needs
- need fullfillment and satisfaction needed for many user experiences
- to not shorten use cycle/handle shortened use cycles
- user underestimation of product bc many past users
Opportunity:
- design flexible and high quality
Why is increasing circularity crucial?
- saves planet and your business
- organisations that continue to rely on linear and resource-intensive business logistics risk being out rivalled when competition for resources become even fiercer
- consumers incentives to save resources increase
