Value equation
We make choice based on what has the most value to us–the value of the potential reward is impacted by several parameters.
Value (V)
Importance we assign to the reward
Reward (R)
Something we find valuable.
Probability of success (pS)
Perceived likelihood of getting the reward.
Impatience/Impulsivity (Imp)
Trait that describes how quickly we want the reward.
Delay (D)
How long before we get the reward.
As R and pS increases…
V increases
As Imp and D increases…
V decreases
Temporal discounting
Intuition. Reducing the value of something that is ahead in time.
Temporal
Related to time
Discount
Deduct an amount from (the usual price of something)
When R > 0…
Positive value increases a D goes to 0
When R < 0…
Negative value decreases as D goes to 0.