What was Variation 10 named?
The Procedure Of The Rundown Office Block
What was changed in Variation 10?
The location of the experiment, it was held in a less prestigious environment.
What was the less prestigious location?
A run down office block.
Did everything else from the original experiment stay the same?
Yes.
Did obedience drop or increase? And to what percentage?
Obedience dropped to 47.5%.
What did Milgram Conclude?
The reduced prestige of the location led to less participants obeying.
What are the positives of Variation 10?
The location was a realistic setting which increases ecological validity.
The study used milgrams standardised procedure making the test repeatable.