VRIO Model

Question 1

What does VRIO stand for?

Answer 1

V – Valuable有价值
R – Rare稀缺
I – Inimitable难模仿
O – Organized组织能利用

Question 2

When does a resource create sustainable competitive advantage?

Answer 2

When it is valuable, rare, difficult to imitate, and well-organized.
满足VRIO四个条件。

Question 3

What happens if a resource is valuable but not rare?

Answer 3

It leads to competitive parity, not advantage.
只能保持竞争平衡，没有优势。

Question 4

What makes a resource difficult to imitate?

Answer 4

Path dependency, tacit knowledge, culture, economies of scale, and brand reputation.
历史积累、隐性知识、文化、规模优势、品牌。