What are web based questionnaires?
-questionnaires that are sent out via the internet, possibly using services like google forms
- can be a mix of open and closed questions
What are the strengths of web based questionnaires?
-cheap
-quick
-easy
-confidential and anonymous
-reliable
- large sample
-easy to analyse
What are the limitations of web based questionnaires?
-low response rate due to email going to junk mail
-misunderstanding the question- cannot operationalise concepts