Week 10 Flashcards

(29 cards)

1
Q

What makes TikTok different from other platforms?

A

TikTok centers the For You Page algorithm, not who you follow. The main experience is watching algorithm-selected videos.

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2
Q

How does TikTok shape self-making?

A

Through self-representation (creating content that expresses identity) and algorithmic identity (the algorithm shaping who you are based on behaviour).

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3
Q

3 key themes of tik tok

What does “Awareness of the Algorithm” mean on TikTok?

A

Users notice how accurate the FYP algorithm is. Video consumption becomes the main activity, social interactions (likes, comments, follows) are backgrounded, and the algorithm constantly fine-tunes content to match the user.

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4
Q

3 key themes of tik tok

What does “Content Without Context” mean on TikTok?

A

Videos are shown without creator background or social context. The platform centers the media itself, making personal networks less important and making content creation feel optional because discovery is so strong.

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5
Q

3 key themes of tik tok

What does “Self-Creation Across Platforms” mean?

A

Users understand TikTok in relation to other apps. Identity is shaped across platforms—Twitter (curation), YouTube/Instagram (community + cultural literacy), and Facebook (likes/follows)—not just within TikTok itself.

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6
Q

How does Prey describe identity formation (both traditional and digital)?

A

Identity is a continuous process shaped through actions, interactions, and platform data updates — never fixed or complete.

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7
Q

What is “algorithmic individuation”?

A

The ongoing process through which algorithms participate in forming our tastes and identities, rather than simply representing them.

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8
Q

How does Pandora create and refine a user’s station?

A

It analyzes the chosen song’s genes, finds similar songs, and refines recommendations over time through thumbs up/down feedback.

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9
Q

What does Spotify use to build a listener’s taste profile?

A

Your music selections (artists/songs) and your behaviour (skips, favourites, bans, ratings).

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10
Q

How does Spotify generate recommendations like Discover Weekly?

A

By combining your taste profile with other users’ playlists and preferences—unlike Pandora, it uses collaborative filtering + acoustic analysis.

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11
Q

How do Spotify and Pandora treat demographics in recommendations?

A

They largely ignore them and focus on listening behaviour, not age, gender, or location.

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12
Q

What does it mean that listeners are viewed “contextually”?

A

Users are seen as many different music fans depending on mood, activity, or time, not a single stable identity.

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13
Q

What is the difference between “individual” and “dividual”

A

Individual = fixed, whole, complete; Dividual = divisible, distributed, made up of multiple contexts and influences.

Platforms treat users as dividuals, not stable individuals.

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14
Q

How do Pandora and Spotify algorithmic individuation?

A

Both platforms treat users as constantly changing data subjects, formed through ongoing interactions and context—not stable individuals.

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15
Q

What does individuation emphasize?

A

The process of identity formation, not a fixed individual self.

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16
Q

What does it mean to say the self is an assemblage?

A

Identity emerges from intersections of social, cultural, and technological systems—not from a stable internal essence.

17
Q

How does algorithmic individuation influence self-formation?

A

Platforms reflect users back to themselves through recommendations, data profiles, and context signals. Unlike human influence, this shaping is hidden and largely invisible to users.

18
Q

What is the basic function of algorithms on platforms like Netflix or TikTok?

A

They personalize what you see by studying your clicks, views, searches, and habits to predict what you’ll want next.

19
Q

How do algorithms shape culture?

A

They influence what becomes popular, what people talk about, and what society decides is “good,” by amplifying certain content.

20
Q

What does “epistemic harm” mean in the context of personalization?

A

It distorts what we think is true by filtering and customizing information—changing what we know, how we know it, and what we believe.

21
Q

Can users fully “turn off” personalization?

A

Not really. Platforms subtly reorganize how we experience time, culture, communication, and everyday life through algorithmic feeds.

22
Q

What are shared publics, and why do they matter?

A

They’re shared cultural experiences (news, movies, books) that help us reflect, compare ourselves with others, and build empathy and identity.

23
Q

How did Netflix change its rating system, and why does it matter?

A

Netflix removed public star ratings and replaced them with personalized match percentages. This reduced shared cultural judgment and shifted value from “Is it good?” to “Will you watch more?”

24
Q

What critical question does Brinker raise?

A

Do personalized algorithms reduce our ability to see different viewpoints, reflect on the world, and understand ourselves within a broader culture?

25
# 5 key concerns with data-driven algorithmic personalization Monetization
Algorithms are built to make money. ## Footnote Google shows you ads based on what you search so companies can sell more.
26
# 5 key concerns with data-driven algorithmic personalization Manipulation
Algorithms can limit your choices. ## Footnote If Netflix keeps showing only one type of movie, it makes you feel like those are your only options.
27
# 5 key concerns with data-driven algorithmic personalization Lack of transparency (black boxes)
We can’t see how the algorithms decide things. ## Footnote A parole algorithm pretended to be objective but really relied on one guard’s opinion
28
# 5 key concerns with data-driven algorithmic personalization Bias
Algorithms often learn from old data that is already sexist or racist, and they repeat the same unfair patterns.
29
# 5 key concerns with data-driven algorithmic personalization Filter Bubbles
Algorithms show you only things you already like, which blocks out new ideas and can spread misinformation.