Week 2 - macro/micro environments

Question 1

define markting intermediaries

Answer 1

business that help the company to promote, sell and distribute it’s products to final buyers

Question 2

factors in microenvironment

Answer 2

the company (internal)
suppliers
marketin intermediaries
competitors
publics
customers

Question 3

define public

Answer 3

any group that has an actual or potential interest in or impact on the organisations ability to achieve objectives
e.g.
media
fincnancial public - banks
government
unions

Question 4

macro environment factors

Answer 4

demographic 
economic
natural
technological  
political
cultural

Question 5

define economic environment

Answer 5

factors that affect consumer purchasing power and spending patterns