This class was created by Brainscape user Lachie Ryan. Visit their profile to learn more about the creator.
By:
Lachie Ryan
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Decks in this class (12)
Week 1 - Creating And Capturing Value
Define marketing,
Two fold goal of marketing,
Explain the 5 step marketing process
41
cards
Week 2 - marketing stratergy
Define strategic planning,
Steps in strategic planning,
Define strategic business units
22
cards
Week 2 - macro/micro environments
Define markting intermediaries,
Factors in microenvironment,
Define public
5
cards
week 3 - Market information and consumer insights
Define consumer insights,
Define marketing information syst...,
Define internal data
24
cards
Week 4 consumer and business buying behaviour
Define consumer behaviour,
Define the consumer market,
Characteristics affecting consume...
21
cards
Week 5 - Customer driven marketing strategy
Define market segmentation,
Define target marketing,
Define differentiation
17
cards
Week 5 - Product
Define product,
Define a service,
What are the three levels of a pr...
26
cards
Week 6 - developing new product and innovation
Business can obtain products in 2...,
Define new product development,
Define idea generation
23
cards
Week 7 - Price
Define price,
3 major pricing strategies,
Explain price ceiling and floor
20
cards
Wee 8 - placement
Define place management supply ch...,
Define supply chain,
Define marketing logistics physic...
35
cards
Week 9 - Advertising (promotion)
Define the promotional mix commun...,
Define integrates marketing commu...,
Advantages and disadvantages of a...
23
cards
Week 10 - sustainable marketing
Define sustainable marketing,
Define the marketing concept,
Explain sustainable marketing pri...
8
cards
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Marketing
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