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B2B marketing

This class was created by Brainscape user Hannes Aronsson. Visit their profile to learn more about the creator.

By: Hannes Aronsson
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Decks in this class (7)

B2B Chapter 1-2
Business markets,
Government buying,
Difference between b2b and b2c
36  cards
Chapter 3
Collaborative advantage,
Relationship marketing,
Transactional exchange
20  cards
Chapter 4
Market segment,
Macrosegmentation,
Microsegmentation
7  cards
Chapter 5
Marketing s strategic rolethe hie...,
Corporate strategy,
Business level strategy
14  cards
Chapter 6
Exporting,
Contracting,
Contract manufacturing
12  cards
Chapter 7
Brand equity,
Brand,
Customer based brand equity
24  cards
Chapter 8
0  cards

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B2B marketing

  • Class purpose General learning

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