This class was created by Brainscape user Grace Gorton.

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Decks in this class (77)

Theme 1.1.1 - The Market
What is a usp 1,
What is the definition of the mar...,
What is the definition of market ...
16  cards
Theme 1.1.2 - Market Research
What is product orientation 1,
What are the advantages of a busi...,
What are the disadvantages of a b...
31  cards
Theme 1.1.3 - Market Positioning
What is market positioning 1,
What is a competitive advantage 2,
What are some sources of competit...
11  cards
Theme 1.2.1 - Demand
Definition of the market 1,
Definition of the law of demand 2,
Definition of demand 3
5  cards
Theme 1.2.2 - Supply
Definition of supply 1,
What causes shifts in the supply ...,
How does an increase in supply af...
5  cards
Theme 1.2.4 - Price Elasticity of Demand
Definition of price elasticity of...,
Equation for price elasticity of ...,
Why is price elasticity of demand...
10  cards
Theme 1.2.5 - Income Elasticity of Demand
Definition of income elasticity o...,
Equation for income elasticity of...,
What does it mean if the yed of a...
8  cards
Theme 1.3.1 - Product/Service Design
What is a product 1,
What elements make up the traditi...,
What does the function element of...
9  cards
Theme 1.3.2 - Branding and Promotion
What is a brand 1,
Key benefits of effective branding 2,
Types of branding 3
49  cards
Theme 1.3.3 - Pricing Strategies
What are the stages of price sett...,
What are the main factors that in...,
What is dynamic pricing 3
21  cards
Theme 1.3.4 - Distribution
What is distribution 1,
What is a distribution channel 2,
What is each party in a distribut...
10  cards
Theme 1.3.5 - Marketing Strategy
What is the product life cycle 1,
What are the key uses of the prod...,
What are the stages of the produc...
14  cards
Theme 1.4.1 - Approaches to Staffing
What are staff 1,
What is staffing 2,
What does it mean for staff to be...
46  cards
Theme 1.4.2 - Recruitment, Selection and Training
What is internal recruitment 1,
What is external recruitment 2,
What is on the job training 3
17  cards
Theme 1.4.3 - Organisational Design
Definition of hierarchy 1,
What does an organisational chart...,
What is the chain of command 3
21  cards
Theme 1.4.4 - Motivation in Theory and Practice
What does taylor s scientific man...,
What did taylor believe workers w...,
What are four key features of tay...
24  cards
Theme 1.4.5 - Leadership
What is an autocratic leadership ...,
Advantages of autocratic leadersh...,
Disadvantages of autocratic leade...
15  cards
Theme 1.5.1 - Role of an Entrepreneur
What is the definition of an entr...,
What do entrepreneurs do 2,
What is intrapreneurship 3
11  cards
Theme 1.5.2 - Entrepreneurial Motives and Characteristics
What is profit maximisation 1,
What is profit satisficing 2,
What does is mean for a business ...
10  cards
Theme 1.5.3 - Business Objectives
What is sales maximisation 1,
What is a market share objective 2,
What is cost efficiency 3
6  cards
Theme 1.5.4 - Forms of Business
What is a sole trader 1,
What are the advantages of a sole...,
What are the disadvantages of a s...
25  cards
Theme 1.5.5 - Business Choices
What is the definition of opportu...,
What is a trade off 2
2  cards
Theme 1.5.6 - Moving from Entrepreneur to Leader
What are the difficulties of tran...,
Why is the need to delegate a dif...,
Why is trust and verify a difficu...
9  cards
2.1.1/2 - Internal and External Finance
Definition of costs 1,
Definition of start up costs 2,
Definition of operating costs 3
40  cards
2.1.3 - Liability
What does it mean to have limited...,
What does it mean to have unlimit...,
What are the appropriate finance ...
10  cards
2.1.4 - Planning
What are assets 1,
What is revenue 2,
What is loss 3
29  cards
2.2.1 - Sales Forecasting
Why do businesses forecast sales 1,
What are the three main methods o...,
What are the benefits of using ex...
10  cards
2.2.2 - Sales, Revenue and Costs
Definition of sales volume 1,
Formula for sales volume 2,
Definition of demand 3
12  cards
2.2.3 - Break-even
What is break even 1,
What is contribution 2,
What is the formula for contribut...
12  cards
2.2.4 - Budgets
What is a budget 1,
What are the uses of a budget 2,
What is a historical budget 3
16  cards
2.3.1 - Profit
What is profit 1,
Formula for gross profit 2,
Formula for operating profit 3
13  cards
2.3.2 - Liquidity
What does a balance sheet show 1,
What are liquidity ratios used for 2,
Formula for current ratio 3
14  cards
2.3.3 - Business Failure
What are the high risks of starti...,
What are the common reasons as to...,
Internal reasons as to why busine...
4  cards
2.4.1 - Production, Productivity and Efficiency
Main methods of production 1,
What are the key features of job ...,
Advantages of job production 3
59  cards
2.4.2 - Capacity Utilisation
Definition of capacity 1,
Definition of capacity utilisation 2,
Formula for capacity utilisation 3
9  cards
2.4.3 - Stock Control
What is stock 1,
What is the lead time 2,
What are the three main types of ...
20  cards
2.4.4 - Quality Management
What is quality 1,
What does quality look like to a ...,
Benefits of a business having a g...
23  cards
2.5.1 - Economic Influences
Changes in what economic variable...,
What is inflation 2,
What does the consumer price inde...
34  cards
2.5.2 - Legislation
What is legislation 1,
What are the five areas of legisl...,
What is consumer protection legis...
20  cards
2.5.3 - The Competitive Environment
What is competitive advantage 1,
What are the four types of market...,
What is a perfect competition mar...
11  cards
Theme 3.1.1 - Corporate Objectives
What are the main purposes of a m...,
Who are the key audiences for a m...,
What makes a good mission stateme...
16  cards
Theme 3.1.2 - Theories of Corporate Strategy
What is ansoff s matrix 1,
What are the four quadrants that ...,
What is market penetration 3
24  cards
Theme 3.1.3 - SWOT Analysis
What is swot analysis 1,
What factors to a business does s...,
Examples of strengths and weaknes...
5  cards
Theme 3.1.4 - Impact of External Influences
What is pestle analysis used for 1,
What does pestle stand for 2,
Give examples of political factor...
16  cards
Theme 3.2.1 - Growth
What are the key reasons for grow...,
Definition of economies of scale 2,
Formula for average cost per unit 3
8  cards
Theme 3.2.2 - Mergers and Takeovers
What is a takeover 1,
What is a merger 2,
What are revenue synergies 3
23  cards
Theme 3.2.3 - Organic Growth
What is the difference between or...,
Methods of growing organically 2,
Definition of organic growth 3
5  cards
Theme 3.2.4 - Reasons for Staying Small
How can small businesses compete ...,
How do product differentiation an...,
How does flexibility in respondin...
5  cards
Theme 3.3.1 - Quantitative Sales Forecasting
What is quantitative sales foreca...,
What is the main goal of quantita...,
What are the 4 key components tha...
17  cards
Theme 3.3.2 - Investment appraisal
What is investment appraisal 1,
What may a business want to analy...,
What data needs to be collected b...
17  cards
Theme 3.3.3 - Decision Trees
Whyb do businesses need to make d...,
What is a decision tree 2,
What are some key features of dec...
9  cards
Theme 3.3.4 - Critical Path Analysis
What is critical path analysis 1,
Why is cpa useful 2,
How to calculate the critical path 3
9  cards
Theme 3.4.1 - Corporate Influences
What is short termism 1,
What performance measures is shor...,
What performance measures is long...
16  cards
Theme 3.4.2 - Corporate Culture
What are factors that influence c...,
What are charles handy s 4 classe...,
What are some features of power c...
12  cards
Theme 3.4.3 - Shareholders vs Stakeholders
What are stakeholders 1,
What are examples of internal sta...,
What are examples of external sta...
11  cards
Theme 3.4.4 - Business Ethics
What is the definition of ethics 1,
What is the definition of ethical...,
What are some common areas where ...
11  cards
Theme 3.5.1 - Interpretation of Financial Statements
What is a statement of comprehens...,
What does a statement of comprehe...,
Why are profit and loss accounts ...
18  cards
Theme 3.5.2 - Ratio Analysis
What is the gearing ratio 1,
Why do businesses use a gearing r...,
Formula for capital employed 3
15  cards
Theme 3.5.3 - Human Resources
What is labour productivity 1,
Why should the labour productivit...,
How to calculate labour productiv...
29  cards
Theme 3.6.1 - Causes and Effects of Change
What are some causes of change th...,
How can changes in organisational...,
How can poor business performance...
22  cards
Theme 3.6.2 - Key Factors in Change
What are some factors that affect...,
How can organisational culture af...,
How can the size of an organisati...
9  cards
Theme 3.6.3 - Scenario Planning
What is scenario planning 1,
Why is scenario planning important 2,
What scenarios may a business nee...
15  cards
4.1.1 - Growing Economies
What are some features of an adva...,
What indicators of growth do busi...,
Why might businesses search for n...
10  cards
4.1.2 - International Trade and Business Growth
What is international trade 1,
Key benefits for international tr...,
Potential drawbacks of internatio...
12  cards
4.1.3 - Factors Contributing to Increased Globalisation
Definition of trade liberisation 1,
Benefits of trade liberisation 2,
Drawbacks of trade liberisation 3
7  cards
4.1.4 - Protectionism
What is free open trade 1,
What is a comparative advantage 2,
Benefits of free trade 3
12  cards
4.1.5 - Trading Blocs
What are trade blocs 1,
Main benefits of trading blocs 2,
Disadvantages of trading blocs 3
3  cards
4.2.1 - Conditions That Prompt Change
What is driving the international...,
Why do businesses increasingly wa...,
What is the definition of push fa...
12  cards
4.2.2 & 4.2.3 - Assessment of a Country as a Market/Production Location
What are some factors a business ...,
What are some factors a business ...
2  cards
4.2.4 - Reasons for Global Mergers or Joint Ventures
What is a global merger 1,
What is a joint venture 2,
Reasons for global mergers or joi...
6  cards
4.2.5 - Global Competitiveness
Definition of global competitiven...,
Factors that influence cost compe...,
How can currency appreciation imp...
13  cards
4.3.1 - Marketing
What is glocalisation 1,
What are the three different mark...,
What is a domestic ethnocentric a...
17  cards
4.3.2 - Niche Markets
Factors that influence cultural d...,
What is a global niche market 2,
Features of global niche markets 3
4  cards
4.3.3 - Cultural and Social Factors
What cultural and social factors ...,
Why should businesses consider cu...,
Why should businesses consider di...
7  cards
4.4.1 - The Impact of MNCs
What is a multinational company 1,
What are two factors that have co...,
Definition of globalisation 3
22  cards
4.4.2 - Ethics
What does the term business ethic...,
What are some ethical considerati...,
What are some stakeholder conflic...
5  cards
4.4.3 - Controlling MNCs
Factors to consider when controll...,
Why does political influence need...,
Why do mncs need to be controlled 3
8  cards

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