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Business purchase and marketing

This class was created by Brainscape user Johanna Nylander. Visit their profile to learn more about the creator.

By: Johanna Nylander
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Decks in this class (15)

L1, Introduction
What is a market,
What is b2c,
What is b2b
12  cards
L3, Marketing mix approach
Business concept of ikea,
Why is it important to continuous...,
Business concept of claes olsson
26  cards
L2, Basics in BMP
What are the two main approaches ...,
Name some central points of depar...,
What is meant by the selling comp...
29  cards
L4, Marketing strategy and market plans
What is a brand,
What is brand equity,
What is a brand hierarchy
27  cards
Guest Lecture, Purchasing at the industry (Volvo)
What is purchasing bout name some...,
In what way the volvo group organ...,
Why is purchasing important
18  cards
L5, Buying behavior and orientation
Why is the role of purchasing mor...,
What are the primary activities i...,
What are the support activities i...
34  cards
L6, Pricing and marketing communication and selling
What is commoditization,
What is a commodity magnet,
What does market offerings contain
39  cards
L7, Managing market offerings
What is a market offering,
How do you go from core product t...,
How can differentiation be accomp...
27  cards
L8, Distribution and supply chain management
What happened during the industri...,
What gaps were created as the pro...,
What is the link between manufact...
46  cards
L9, Purchasing function and process
How do you communicate the role a...,
What descriptions are involved in...,
Describe the importance of suppli...
31  cards
L10, Technological development in networks
What is the traditional view on t...,
Describe the network view on tech...,
Which are the counterparts that a...
16  cards
Guest Lecture, Product development in customer relations (SKF)
What are the main customers for t...,
What are the major phases of deve...,
How does the degree of customer i...
27  cards
L11, The interaction and network approach
Describe the interaction approach...,
Describe the network model,
What does a relationship consist of
14  cards
L12, Customer relationships
Central aspects for the selling firm,
What is meant by differentiating ...,
What uncertainties and abilities ...
35  cards
L13, Buyer-supplier relationships
Communicate the importance of buy...,
What different elements are impac...,
Where do business relationships c...
21  cards

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Business purchase and marketing

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