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Paula Porcar
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Decks in this class (20)
SECONDARY RESEARCH METHODS
Government publications,
Advantages of government publicat...,
Disadvantages of government publi...
16
cards
QUALITATIVE VS QUANTITATIVE RESEARCH
What is qualitative research,
Qualitative data features,
What is quantitative data
4
cards
SAMPLING METHODS
What is a sample,
What is sampling,
Quota sampling
11
cards
SALES FORECASTING
What is sales forecasting,
Predicting sales helps,
What is time series analysis
12
cards
MARKETING
What is marketing,
Market orientation,
Benefits of market orientation
18
cards
MARKETING PLANNING
Marketing planning,
Components of marketing planning,
Benefits of marketing planning
4
cards
SEGMENTATION + TARGETING + POSITIONING
What is a market segment,
What is market segmentation,
Ways to segment the market
13
cards
NICHE VS MASS MARKET
What is a niche market,
What is a mass market,
Advantages of a niche market
6
cards
UNIQUE SELLING POINT
What is a unique selling point,
Importance of a usp
2
cards
DIFFERENTIATION
Differentiation strategies,
Why is differentiation important
2
cards
PRIMARY RESEARCH
What is primary research,
Advantages disadvantages of prima...,
Survey
14
cards
MARKET RESEARCH
What is market research,
Purpose of market research
2
cards
MARKETING MIX
What is a marketing mix,
What are the 7 p s,
Product
9
cards
Pricing
Price,
Cost plus basic strategy,
Pros of cost plus
27
cards
Place
People,
Channels of distribution,
Intermediaries
7
cards
People
People,
The importance of employee custom...,
Cultural variation
3
cards
Processes
Processes,
Procedures that businesses need t...,
How to improve processes
4
cards
Physical Evidence
Physical evidence,
2
cards
MARKETING MIX
Advantages,
Disadvantages
2
cards
INTERNATIONAL MARKETING
International marketing,
How can businesses enter internat...,
Opportunities
4
cards
More about
BUSINESS U4
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