UNIQUE SELLING POINT

Question 1

What is a unique selling point?

Answer 1

It is a feature of a product that differentiates it from competing products in the market.
It is what makes a product unique and why consumers choose one product over another.

Question 2

Importance of a USP

Answer 2

• Establishes a firm’s competitive advantages, helps attract more customers.
• Customer loyalty
• Improved revenue - Customers are willing to pay top prices for something they view as high quality
• Easy to sell