1
Q
Differentiation Strategies
A
- Product differentiation
- Service differentiation
- Price differentiation
- Distribution differentiation
- Relationship differentiation
- Image/Reputation differentiation
2
Q
Why is differentiation important?
A
It enables an organization ti provide superior value and boost profitability and viability. Businesses have to invest in those strategies that best suit them.
BUSINESS U4
flashcards
Decks in class (20)
# Cards
-
SECONDARY RESEARCH METHODS16
-
QUALITATIVE VS QUANTITATIVE RESEARCH4
-
SAMPLING METHODS11
-
SALES FORECASTING12
-
MARKETING18
-
MARKETING PLANNING4
-
SEGMENTATION + TARGETING + POSITIONING13
-
NICHE VS MASS MARKET6
-
UNIQUE SELLING POINT2
-
DIFFERENTIATION2
-
PRIMARY RESEARCH14
-
MARKET RESEARCH2
-
MARKETING MIX9
-
Pricing27
-
Place7
-
People3
-
Processes4
-
Physical Evidence2
-
MARKETING MIX2
-
INTERNATIONAL MARKETING4
