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consumer behaviour

This class was created by Brainscape user Megan Wise. Visit their profile to learn more about the creator.

By: Megan Wise
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Decks in this class (18)

video 1: decisions high low effort plus class notes
High effort,
Low effort,
Step 1 of making high effort deci...
52  cards
lecture 2 and class notes: heuristics and biased part 1
What are judgments,
Four judgment heuristics people u...,
Availability
17  cards
lecture 3 and class notes: heuristics and biases part 2
Confirmation bias,
Sunk cost bias,
Overconfidence bias
20  cards
lecture 4 plus class notes: post decision processes
Whu is customer satisfaction impo...,
How to ensure repeat business,
Managers are interested in gettin...
32  cards
article on experience design
Evolution in the market place,
Experiences services,
Gdp and services
7  cards
lecture 5 and class notes: social influences
Social influences,
Social influences on movie ticket...,
Two types of sources of influence
31  cards
CLV aka post decisions part 2
Clv,
How can managers calculate clv,
Clv formula
18  cards
lecture 6 and notes: self control
High self control,
Low self control,
Why is self control important
33  cards
lecture 7 and class notes: creativity
Importance of creativity,
New product category,
Improve existing prodict category
36  cards
online consumer behaviour
How can having a large number of ...,
Many choices in brick and mortar ...,
Many more choices online
35  cards
how can companies design breakthrough products
Technology epiphanies,
Techno,
Companies that pursue technology ...
18  cards
Welcome to the experience economy
Cake analogy,
Sellings services,
Iggy
19  cards
Measuring and managing patient satisfcation clv
What is the consequence of satisf...,
Quality of care,
Each respondent answered the ques...
28  cards
“Conducting Experiments for Gaining Customer Insights aka data marketing experiments
Casual conclusion,
Casual research,
Cause and effect stamenent
42  cards
symbolic consumer behaviour
Cultural categories,
What do we have cultural categori...,
Cultural principles
69  cards
intro
What influences decisions,
What is cb,
How should i present prices so th...
11  cards

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consumer behaviour

  • Class purpose General learning

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