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Decks in this class (17)
Test 1-chapter 1
Financial measures of global indu...,
Globalization of markets 1,
Levels of international marketing...
12
cards
Test 1- chapter 2
Rostow modernization model 0,
Economic development disparity 1,
National difference in political ...
16
cards
Test 1- chapter 3
Types of barriers tariffs 0,
Arguments of protectionism 1,
Types of barriers non tariff barr...
15
cards
Test 1- chapter 4
Beliefs 0,
Culture 1,
Attitudes 2
9
cards
Test 1- chapter 5
Confiscation 0,
Expropriation 1,
Nationalization 2
8
cards
Test 1-chapter 6
Tools for mis 0,
Information technology 1,
International marketing research 2
12
cards
Test 2 Chapter 7
Step 1 of market selection 1,
Step 2 of market selection 2,
Step 3 of market selection 3
14
cards
Test 2 chapter 8
Pitfall of exporting 1,
Exporting strategies 2,
Letters of credits and how they w...
6
cards
Test 2 chapter 9
Licensing 1,
Advantages to licensing 2,
Disadvantages to licensing 3
10
cards
Test 2 chapter 10
Brands 1,
Product 2,
Brand equity 3
11
cards
Test 2 Chapter 11
Market skimming and 1,
Penetration pricing and non finan...,
Cost based approaches to pricing 3
10
cards
Test 2 Chapter 12
Door to door selling 1,
Retailing in developing countries 2,
Global retailing strategies organ...
7
cards
Test 3 Chapter 13
Imc 1,
Global advertising 2,
Standardization vs adaptation pri...
17
cards
Test 3 chapter 14
Other promotion mix 1,
Sales promotion definition 2,
Sales promotion benefits 3
21
cards
Test 3 chapter 15
The digital revolution a brief hi...,
The digital revolution a brief hi...,
The digital revolution a brief hi...
12
cards
test 3 chapter 16
Force 1 threat of new entrants 1,
Force 2 threat of substitute prod...,
Force 3 bargaining power of buyers 3
16
cards
test 3 chapter 17
Leadership and core competence 1,
Organization 2,
Organtization 2 3
9
cards
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Global Marketing
- Class purpose General learning
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