Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Global Marketing

This class was created by Brainscape user Nicholai DeHaan. Visit their profile to learn more about the creator.

By: Nicholai DeHaan
Start Studying

Decks in this class (17)

Test 1-chapter 1
Financial measures of global indu...,
Globalization of markets,
Levels of international marketing...
12  cards
Test 1- chapter 2
Rostow modernization model,
Economic development disparity,
National difference in political ...
16  cards
Test 1- chapter 3
Types of barriers tariffs,
Arguments of protectionism,
Types of barriers non tariff barr...
15  cards
Test 1- chapter 4
Beliefs,
Culture,
Attitudes
9  cards
Test 1- chapter 5
Confiscation,
Expropriation,
Nationalization
8  cards
Test 1-chapter 6
Tools for mis,
Information technology,
International marketing research
12  cards
Test 2 Chapter 7
Step 1 of market selection,
Step 2 of market selection,
Step 3 of market selection
14  cards
Test 2 chapter 8
Pitfall of exporting,
Exporting strategies,
Letters of credits and how they work
6  cards
Test 2 chapter 9
Licensing,
Advantages to licensing,
Disadvantages to licensing
10  cards
Test 2 chapter 10
Brands,
Product,
Brand equity
11  cards
Test 2 Chapter 11
Market skimming and financial obj...,
Penetration pricing and non finan...,
Cost based approaches to pricing
10  cards
Test 2 Chapter 12
Door to door selling,
Retailing in developing countries,
Global retailing strategies organic
7  cards
Test 3 Chapter 13
Imc,
Global advertising,
Standardization vs adaptation pri...
17  cards
Test 3 chapter 14
Other promotion mix,
Sales promotion definition,
Sales promotion benefits
21  cards
Test 3 chapter 15
The digital revolution a brief hi...,
The digital revolution a brief hi...,
The digital revolution a brief hi...
12  cards
test 3 chapter 16
Force 1 threat of new entrants,
Force 2 threat of substitute prod...,
Force 3 bargaining power of buyers
16  cards
test 3 chapter 17
Leadership and core competence,
Organization,
Organtization 2
9  cards

More about
Global Marketing

  • Class purpose General learning

Learn faster with Brainscape on your web, iPhone, or Android device. Study Nicholai DeHaan's Global Marketing flashcards now!

How studying works.

Brainscape's adaptive web mobile flashcards system will drill you on your weaknesses, using a pattern guaranteed to help you learn more in less time.

Learn more about spaced repetition

Add your own flashcards.

Either request "Edit" access from the author, or make a copy of the class to edit as your own. And you can always create a totally new class of your own too!

What's Brainscape anyway?

Brainscape is a digital flashcards platform where you can find, create, share, and study any subject on the planet.

We use an adaptive study algorithm that is proven to help you learn faster and remember longer....

Looking for something else?

Global Marketing Strategy
  • 9 decks
  • 191 flashcards
  • 7 learners
Decks: Positioneringsstrategi, Sustainability Strategi, Produktstrategi, And more!
APES: A Global Concern
  • 45 decks
  • 2363 flashcards
  • 413 learners
Decks: Chapter 4 Evolution Biological Communiti, Chapter 10 Farming Conventional And Susa, Chapter 1 Understanding Our Environment, And more!
Find Flashcards
Make Flashcards
Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions