Test 1-chapter 6

Question 0

Tools for MIS

Answer 0

• Intranet
• Electronic Data Exchange
• Efficient Consumer Response System
• Electronic point of sales

Question 1

Information technology

Answer 1

refers to an organizations processes for creating, storing, exchanging, using, and maaging information

Question 2

International marketing research

Answer 2

• Managers need to constantly monitor the different forces affecting their international ops
• Very Complex
• It is the systematic research of information pertinent to a particular marketing decision facing a company operating internationally
• Uses: Research of industry, buyer behavior, distribution, promotion, pricing

Question 3

IMR information needs

Answer 3

• general overview- country, area, market
• Forecast social, economic, consumer, industry trends
• Specific market information to make 4 Ps decisions

Question 4

Steps in IMR process

Answer 4

1. Define the international research problem and agree on the research objectives
   - exploratory, descriptive and casual research
2. Set specific objectives
3. develop the international research plan
4. define informaiton sources
   - secondary data

Question 5

Secondary Data Contraints

Answer 5

Conceptual Equivalence
-Concepts have different meanings in different cultural environments

Functional Equivalence
-products themselves may be used for different purposes in different countries

Question 6

Sources of Reliable Secondary research

Answer 6

• World bank
• United nations development program
• Organization of economic cooperation and development
• Euromonitor

Question 7

Validity of Secondary Data

Answer 7

• who collected the data
• For what purpose
• How were the data collected
• Are the data internally consistent and logical

Question 8

Primary Data

Answer 8

Information collected for a specific purpose to address the problem
-can cost a lot more in foreign environments

Question 9

Qualitative Research and Constraints

Answer 9

useful as first step in studying international marketing phenomena
-focus groups

Constraints: responses can be affected by culture if the individuals know they are being watched

Question 10

Quantitative Research and contraints

Answer 10

involves descriptive research like surveys, or experiments

Constraints:Respondent factors, infrastructure factors

Question 11

Emic vs Etic instruments

Answer 11

Emic- measure phenomena specific to each culture

Etic- measure the same phenomenon in different cultures