Test 1- chapter 4

Question 0

beliefs

Answer 0

an organized pattern of knowledge that an individual holds to be true about the world

Question 1

Culture

Answer 1

• ways of lving built p by a group of human beings, that are transmitted from one generation to another
• Culture has both conscious and unconscious characteristics
• Culture is acted out in social institutions

Question 2

Attitudes

Answer 2

learned tendency to respond in a consistent way to a given object or entity

Question 3

Value

Answer 3

enduring belief or feeling that a specific mode of conduct is personality or socialty preferable to another mode of conduct

Question 4

Cultural differences in food industry

Answer 4

Dominos in Italy
Subway in India
Pizza Hut in China

Question 5

Language and communication

Answer 5

• Speaking English around the globe: There are more people who speak english as a foreign language than native speakers.
• Nonverbal Communication- Westerners tend to be verbal; Asians value nonverbal communication; in the mideast westerners should not show the soles of shoes or pass documents with the left hand

Question 6

High vs Low context culture

Answer 6

High Context
-information resides in context
-emphasis on background, basic values, societal status
-less emphasis on legal paperwork
focus on personal reputation

Low context

• messages are explicit and specific
• words carry all information
• reliance on legal paperwork
• focus on non personal documentation of credibility

Question 7

Hofstede’s Cultural Typology

Answer 7

• Power distance
• individualism/collectivism
• Masculinity
• Uncertainty Avoidance
• Long term Orientation

Question 8

Global Consumer Culture

Answer 8

Global consumer cultures are emerging

• persons who share meaningful set of consumption related symbols
• Pub culture, coffee culture

Primarily the product of a technology interconnected world
-internet, satellite tv, cell phones

• Music
• Emotions
• Food