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intro to marketing

This class was created by Brainscape user Katherine Li. Visit their profile to learn more about the creator.

By: Katherine Li
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Decks in this class (8)

lectures 1+2
Businesses share 2 needs,
3 informal definitions of marketing,
B2b vs b2c
31  cards
lectures 3+4
Cross functional planning,
Strategic planning,
Business portfolio strategies
27  cards
lecture 5+6
To make good decisions marketers ...,
Key market research issues,
Marketing info systems
33  cards
lecture 7+8+9
Purchase decision influences soci...,
Purchase decision influences situ...,
Buyer adoption process
30  cards
review cards
5 step process buying decision,
7 purchase decision influences in...,
Buyer adoption process stages
9  cards
Pricing (week 9+10)
Price,
Opportunity cost,
Six steps in pricing process
28  cards
integrated marketing concepts (week 11 + 12)
Promotion mix,
Advertising,
Aida model
33  cards
final exam definitions
Agency,
Execution style,
Personal selling process
47  cards

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intro to marketing

  • Class purpose General learning

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