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Intro to Marketing

This class was created by Brainscape user Sacha Chapuis. Visit their profile to learn more about the creator.

By: Sacha Chapuis
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Decks in this class (7)

First
Definition of marketing,
Marketings dual character,
The 4 ps
26  cards
Customer Behavior
Customer behavior,
Consumer behavior graph,
Consumer behavior and marketing m...
27  cards
Marketing Research
Short run reactions to customer n...,
Long run reactions to customer ne...,
The steps of the research process
13  cards
Segmentation, targeting and positioning
Market segmentation,
Targeting,
Positioning
21  cards
Marketing Mix - Product
Overview,
What is a product,
Product dimensions
22  cards
Marketing Mix - Price
What is price,
Influencing factor that have an e...,
Value of a non paying customer
36  cards
B2B Marketing
Characteristics of b2b marketing,
Offerings,
Customers
11  cards

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Intro to Marketing

  • Class purpose General learning

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