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Market Research & Planning

This class was created by Brainscape user Laura Smith. Visit their profile to learn more about the creator.

By: Laura Smith
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Decks in this class (15)

Marketing Planning
When market planning what other d...,
What are the 3 factors that face ...,
Define planning
18  cards
Research Design
What are the aims of the aims of ...,
What are the steps in the market ...,
What is another research design p...
12  cards
Market Audit
What part of mcdonalds 2007 strat...,
What are the 3 marketing environm...,
What are some ways to analyse the...
19  cards
Sampling Methods & Research Philosophy
What is a sample,
What is representativeness,
What are some factors that can af...
6  cards
Primary Data and Questionnaire
What is primary data,
How can primary data be divided,
Compare and contrast traditional ...
19  cards
Qualitative Research
What is the process that deductiv...,
What is inductive research,
What are some types of qualitativ...
4  cards
Ethics
What is a code of conduct,
What are some examples of code of...
2  cards
Quantitative Data Techniques
What are the main methods of quan...,
Describe postal data collection,
What are some of the advantages o...
19  cards
Business 2 Business Research
What is the purpose of business 2...,
What are the differences between ...,
What are the general populations ...
11  cards
International Research
What is international research,
What is the purpose of internatio...,
How can you manage international ...
9  cards
Social Research
What is the of the uk population ...,
What will be the median age in th...,
What age group has the highest pr...
9  cards
Direct market for market research purposes
What is direct marketing,
What can direct marketing be used...,
How is data acquired for direct m...
14  cards
Market research in NPD and innovation
What is innovation,
Why is innovation important,
What is the basic npd process
8  cards
Online Marketing Research
What is the widespread view of wh...,
Why is online market research con...,
What are some of the ways online ...
7  cards
Strategic Marketing Planning
What is the most popular widely c...,
Give an overview of mcdonald 2007...,
Explain the second stage of mcdon...
10  cards

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Market Research & Planning

  • Class purpose General learning

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