1
Q
What is a code of conduct?
A
Sets a minimum standard of ethical conduct that is to be followed by both researchers and clients
2
Q
What are some examples of code of conduct that researchers/clients are expected to follow?
A
Data protection act, Data sharing, competition regulations
Market Research & Planning
flashcards
Decks in class (15)
# Cards
-
Marketing Planning18
-
Research Design12
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Market Audit19
-
Sampling Methods & Research Philosophy6
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Primary Data and Questionnaire19
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Qualitative Research4
-
Ethics2
-
Quantitative Data Techniques19
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Business 2 Business Research11
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International Research9
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Social Research9
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Direct market for market research purposes14
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Market research in NPD and innovation8
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Online Marketing Research7
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Strategic Marketing Planning10
